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內(nèi)容簡(jiǎn)介

　　本書以 Photoshop 軟件為工具，通過(guò) 8 個(gè)項(xiàng)目全面、詳細(xì)地介紹了網(wǎng)店設(shè)計(jì)與裝修的基本方法和技巧。具體內(nèi)容為：網(wǎng)店美工入門基礎(chǔ)、網(wǎng)店圖片設(shè)計(jì)、網(wǎng)店文字和圖形應(yīng)用、網(wǎng)上店鋪裝修、頁(yè)面設(shè)計(jì)、主圖、鉆展圖片和直通車圖片的設(shè)計(jì)與制作、圖片的切片與管理及裝修服裝店鋪實(shí)例。本書實(shí)例豐富、內(nèi)容翔實(shí)、操作方法簡(jiǎn)單易學(xué)，不僅適合作為電子商務(wù)專業(yè)大中專學(xué)生的教材，還可供感興趣的讀者及相關(guān)的專業(yè)人士參考。本書附有電子資料，包括書中所有實(shí)例的源文件及軟件操作過(guò)程的錄屏動(dòng)畫，另附贈(zèng)了大量的實(shí)例素材供讀者在學(xué)習(xí)中使用。

作者簡(jiǎn)介

　　彭敢，1984年出生于江蘇淮安，計(jì)算機(jī)專業(yè)碩士，江蘇財(cái)經(jīng)職業(yè)技術(shù)學(xué)院副研究員。教授多門專業(yè)課程，發(fā)表論文二十余篇；主持市廳級(jí)課題2項(xiàng)，主持校級(jí)教改課題8項(xiàng)，授權(quán)實(shí)用新型專利十余項(xiàng)；指導(dǎo)學(xué)生獲全國(guó)保險(xiǎn)綜合業(yè)務(wù)技能大賽一等獎(jiǎng)；江蘇省優(yōu)秀畢業(yè)設(shè)計(jì)三等獎(jiǎng)；指導(dǎo)學(xué)生省級(jí)大學(xué)生實(shí)踐創(chuàng)新2項(xiàng)、校級(jí)6項(xiàng)；獲淮安市科技進(jìn)步獎(jiǎng)三等獎(jiǎng)、淮安市優(yōu)秀發(fā)明專利，多次獲校級(jí)先進(jìn)工作者、優(yōu)秀教育工作者、優(yōu)秀共產(chǎn)黨員、校級(jí)服務(wù)能手。

圖書目錄

項(xiàng)目一網(wǎng)店美工入門基礎(chǔ) ············································································.1
任務(wù) 1 網(wǎng)店美工的概念 ··········································································.2
任務(wù)引入 ························································································.2
知識(shí)準(zhǔn)備 ························································································.2
一、了解網(wǎng)店美工 ············································································.2
二、了解網(wǎng)店裝修的作用 ···································································.3
三、網(wǎng)店美工圖片的文件格式 ·····························································.4
任務(wù)總結(jié) ························································································.5
任務(wù) 2 網(wǎng)店美工的配色 ··········································································.5
任務(wù)引入 ························································································.5
知識(shí)準(zhǔn)備 ························································································.5
一、色彩的基礎(chǔ)知識(shí) ·········································································.5
二、色彩搭配的技巧 ·········································································.7
任務(wù)總結(jié) ························································································.9
任務(wù) 3 商品拍攝 ···················································································.9
任務(wù)引入 ························································································.9
知識(shí)準(zhǔn)備 ························································································.9
一、選擇攝影器材 ············································································.9
二、攝影技巧 ················································································.10
三、攝影中的基本構(gòu)圖 ····································································.11
任務(wù)總結(jié) ······················································································.12
項(xiàng)目總結(jié) ····························································································.12
項(xiàng)目實(shí)戰(zhàn) ····························································································.12
實(shí)戰(zhàn) 繪制化妝品海報(bào) ····································································.12
項(xiàng)目二網(wǎng)店圖片設(shè)計(jì) ················································································.18
任務(wù) 1 初識(shí) Photoshop ··········································································.19
任務(wù)引入 ······················································································.19
知識(shí)準(zhǔn)備 ······················································································.19
一、新建與打開圖片 ·······································································.19
二、查看商品圖片細(xì)節(jié) ····································································.22
三、為商品添加注釋信息 ·································································.25
四、網(wǎng)店裝修圖片的保存 ·································································.26
任務(wù)總結(jié) ······················································································.28
任務(wù) 2 圖片調(diào)色 ·················································································.28
任務(wù)引入 ······················································································.28
知識(shí)準(zhǔn)備 ······················································································.28
一、調(diào)整偏色的商品圖片 ·································································.29
二、調(diào)整圖片的對(duì)比度 ····································································.30
三、調(diào)整曝光不足的圖片 ·································································.31
四、自由更改圖片中的顏色 ······························································.33
任務(wù)總結(jié) ······················································································.34
任務(wù) 3 圖片修飾 ·················································································.34
任務(wù)引入 ······················································································.34
知識(shí)準(zhǔn)備 ······················································································.34
一、調(diào)整圖片尺寸 ·······