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內(nèi)容簡介

　　近年來，民族旅游規(guī)劃、開發(fā)、利用、管理、營銷等已成為國內(nèi)外旅游研究領(lǐng)域的熱點(diǎn)和重點(diǎn)。不少高等院校旅游管理本科專業(yè)開設(shè)民族旅游課程，設(shè)置了少數(shù)民族旅游經(jīng)濟(jì)、民族文化旅游、民族旅游等碩士研究生研究方向。本書作為一本旅游專業(yè)教程，走理論與實(shí)踐相結(jié)合的道路，數(shù)據(jù)準(zhǔn)確，描述生動(dòng)，選取的民族旅游規(guī)劃案例非常典型。

作者簡介

　　陸軍，廣西師范大學(xué)歷史文化與旅游學(xué)院教授。主要研究方向：鄉(xiāng)村旅游與鄉(xiāng)村振興。廣西師范大學(xué)西部興村振興高級(jí)研究員，學(xué)位與研究生教育學(xué)位發(fā)展中心學(xué)位論文評(píng)審專家，桂林紅色旅游協(xié)會(huì)監(jiān)事長。

圖書目錄

目錄
章緒論················································································· 1
節(jié) 澳大利亞發(fā)展旅游新業(yè)態(tài)的實(shí)踐及啟示 ····························· 1
第二節(jié) 旅游規(guī)劃理論框架 ························································ 7
第二章壯瑤風(fēng)情：旅游綜合體規(guī)劃
——來賓市金龜島民族風(fēng)情園規(guī)劃 ··············································19
節(jié) 來賓壯族和瑤族文化調(diào)查分析 ········································19
第二節(jié) 國內(nèi)同類項(xiàng)目分析 ·······················································24
第三節(jié) 總體戰(zhàn)略定位 ·····························································26
第四節(jié) 規(guī)劃總體定位 ·····························································41
第五節(jié) 重大創(chuàng)意項(xiàng)目概念策劃 ·················································48
第六節(jié) 空間布局與綜合項(xiàng)目規(guī)劃 ··············································54
第三章瑤族康養(yǎng)：旅游小鎮(zhèn)規(guī)劃
——巴馬瑤族自治縣賜福湖國際長壽養(yǎng)生度假小鎮(zhèn)規(guī)劃 ···················62
節(jié) 項(xiàng)目開發(fā)資源評(píng)價(jià) ·······················································62
第二節(jié) 市場需求調(diào)查與定位分析 ··············································72
第三節(jié) 總體規(guī)劃方案 ·····························································79
第四節(jié) 旅游小鎮(zhèn)社區(qū)發(fā)展規(guī)劃案 ··············································88
第五節(jié) 風(fēng)險(xiǎn)分析 ···································································95
第六節(jié) 巴馬賜福湖國際長壽養(yǎng)生度假小鎮(zhèn)項(xiàng)目一期投資計(jì)劃 ········ 101
第四章客家世界：全域旅游規(guī)劃
——港南區(qū)全域旅游發(fā)展規(guī)劃 ·················································· 109
節(jié) 全域旅游基本知識(shí) ····················································· 109
第二節(jié) 旅游資源與旅游市場評(píng)價(jià) ············································ 129
第三節(jié) 頂層設(shè)計(jì) ································································· 150
第四節(jié) 全域布局 ································································· 157
第五節(jié) 全業(yè)融合 ································································· 174
第六節(jié) 全網(wǎng)營銷 ································································· 193
第五章苗山秀水：鄉(xiāng)村旅游規(guī)劃
——融水苗族自治縣元寶山八村寨鄉(xiāng)村旅游規(guī)劃 ·························· 216
節(jié) SWOT 分析 ······························································ 216
第二節(jié) 旅游資源分析評(píng)價(jià) ····················································· 223
第三節(jié) 旅游發(fā)展定位與目標(biāo)規(guī)劃 ············································ 247
第四節(jié) 總體布局規(guī)劃 ··························································· 255
第五節(jié) 旅游六大新要素規(guī)劃 ·················································· 263
第六節(jié) 旅游運(yùn)營管理規(guī)劃 ····················································· 269
第六章情醉仫佬：縣域旅游規(guī)劃
——羅城仫佬族自治縣旅游總體規(guī)劃 ········································· 285
節(jié) 旅游資源調(diào)查與評(píng)價(jià) ·················································· 285
第二節(jié) 旅游市場分析 ··························································· 306
第三節(jié) 旅游業(yè)發(fā)展戰(zhàn)略規(guī)劃 ·················································· 320
第四節(jié) 旅游產(chǎn)品與重點(diǎn)旅游區(qū)規(guī)劃 ········································· 330
第五節(jié) 文化旅游開發(fā)與保護(hù)規(guī)劃 ············································ 341
第六節(jié) 旅游形象與旅游營銷策劃 ············································ 359