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內(nèi)容簡介

　　本書以寫生長卷的方式描繪了成都寬窄巷子詩畫般的街區(qū)生活，以圖文的闡述將寬窄巷子從保護性修復到空間再造，從城市底片到文化會客廳的歷程徐徐呈現(xiàn)。寬窄，既是建筑形態(tài)，又是文脈印記。書中從“文、商、旅”融合的視角，解讀寬窄巷子“煙火撫人心”的哲學之道，“一院、一店、一景”的經(jīng)營之道，“一街興一城”的發(fā)展之道。寬窄巷子已成為成都的城市文化范本和精神家園，是城市精神在守舊創(chuàng)新的文化延伸與守正出奇的市場創(chuàng)新中譜寫的雙贏樂章。

作者簡介

　　劉磊，錦上添花文旅品牌的締造者，輕資產(chǎn)不夜城點亮文商旅地模式的創(chuàng)立和實踐者，“旅游＋餐飲”的推行者，“高維設計”有此一說的創(chuàng)始人，旅游占位系統(tǒng)的推廣者，導演主義設計的提出者，文旅大爆品戰(zhàn)略創(chuàng)始人，著名鄉(xiāng)村旅游研究者和微旅游提倡者，著名旅游街區(qū)設計學者

圖書目錄

寬窄巷子最成都························································· 001

文旅街區(qū) 王者榮耀························································· 002
追古溯今一城兩巷························································· 011
破繭化蝶精神家園························································· 023

守正出奇寬窄道························································· 045

政府高維策劃絕殺························································· 046
母體基因得天獨厚························································· 079
機遇不斷錦上添花························································· 116

運營為王重實效························································· 153

場景致勝消費創(chuàng)新························································· 154
資源整合奇招頻出························································· 182

展望未來皆可期························································· 217

寬窄旅游圈一街興一城························································· 218
品牌到產(chǎn)業(yè) 延伸消費鏈························································· 257

街區(qū)開發(fā)區(qū)為重························································· 279

因地制宜講究策略························································· 280
模式創(chuàng)新迭代升級························································· 330

后記························································· 351

參考文獻························································· 355