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內(nèi)容簡介

　　本書運(yùn)用理論分析和實(shí)務(wù)分析，基本無晦澀枯燥的法律條文解讀，用通俗的辭藻詮釋底層的法理，深入地解析家族信托的功能特點(diǎn)、適用場景。同時(shí)作者對家族信托最基礎(chǔ)的財(cái)富風(fēng)控功能、對應(yīng)的信托結(jié)構(gòu)以及案例做出詳細(xì)說明。并基于財(cái)富風(fēng)控功能，提出實(shí)現(xiàn)照顧家人、財(cái)富管理、家族傳承等功能的有效路徑，為想要了解、準(zhǔn)備設(shè)立家族信托的人呈現(xiàn)出立體化的信托面貌。

作者簡介

　　周明，畢業(yè)于中南財(cái)經(jīng)政法大學(xué)，法學(xué)和金融綜合學(xué)科背景，法商專著《為幸福規(guī)劃財(cái)富》作者。現(xiàn)為北京市天元（武漢）律師事務(wù)所部門主任律師，中南財(cái)經(jīng)政法大學(xué)武漢校友會(huì)常務(wù)理事，人和股權(quán)、家一律師等法律平臺(tái)首席法律顧問。曾先后就職于湖北省委組織部（選調(diào)生）、湖北乾坤律師事務(wù)所、北京浩天律師事務(wù)所。曾被第十四屆亞洲私人銀行與家族辦公室峰會(huì)授予“優(yōu)秀家族財(cái)富保全與傳承設(shè)計(jì)”大獎(jiǎng)，多次應(yīng)邀在長江證券總部、交通銀行總部等上市公司講課。長期為企業(yè)家群體提供股權(quán)、收并購、家事與財(cái)富等復(fù)合型專業(yè)法律服務(wù)，在投行法律方向積累深厚，常有洞見。擅長與項(xiàng)目專家、投行專家、金融專家和財(cái)稅專家協(xié)同處理企業(yè)家相關(guān)的疑難法律問題。

圖書目錄

Chapter 1 Introduction to E-commerce
1.1 Overview of E-commerce Technology
1.2 Architectural Framework of E-commerce
1.3 The Classification of E-commerce Applications
1.4 E-commerce Work Pattern
References
Exercises
Chapter 2 E-commerce Platforms
2.1 Overview of E-commerce Platform
2.2 Online Marketplace
2.3 Major Online Marketplaces in China
2.4 Procedures of Opening an Online Store
References
Exercises
Chapter 3 E-commerce Marketing and Online Promotion
3.1 Overview of E-commerce Marketing
3.2 Electronic Marketing Theories
3.3 Electronic Marketing( E-marketing) Activities
3.4 Online Promotion
3.5 Online Advertising Methods
References
Exercises
Chapter 4 Electronic Payment
4.1 Traditional Payment Methods
4.2 Electronic Payment Methods
4.3 E-payment Systems
4.4 Third-Party Payment
4.5 Mobile Payment
References
Exercises
Chapter 5 E-commerce Logistics
5. 1 Overview of Logistics
5.2 E-commerce Logistics
5.3 Cross-border E-commerce Logistics Mode
References
Exercises
Chapter 6 E-commerce Customer Service
6. 1 Overview of E-commerce Customer Service
6.2 Pre-sales Service of E-commerce
6.3 After-sales Service of E-commerce
6.4 E-commerce Customer Service Agents
References
Exercises
Chapter 7 Security Management of E-commerce
7.1 Analysis of the Risks and Administration in Network Transactions
7. 2 Client Authentication Technology
7.3 Preventing Intrusion by Hackers
7.4 The Safety Management System of the Network Trading
References
Exercises
Chapter 8 Legal Issues of E-commerce
8.1 Legal Protection of E-commerce Transaction Security
8.2 E-commerce Law
References
Exercises