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內(nèi)容簡介

　　需求是一切商業(yè)的原點(diǎn)。疫情下被壓抑的旅游與休閑需求，如同峭壁上的植物，環(huán)境艱難卻頑強(qiáng)生長，缺少陽光卻抓住各種縫隙向外釋放。疫情將旅行服務(wù)商重新拉回了需求原點(diǎn)，并向其發(fā)出新的拷問：當(dāng)再次回到起點(diǎn)，需求是否還是原來的模樣？我們擁有了感知敏銳、行動迅速的需求捕捉機(jī)制嗎？我們真正激發(fā)每位員工的活力了嗎？我們磨練出來積極不抱怨、創(chuàng)新不退后的團(tuán)隊了嗎？我們擁有敏捷回應(yīng)需求、高效研發(fā)產(chǎn)品、全面賦能員工的活力組織了嗎？為什么有的旅行服務(wù)商一直歇業(yè)抱怨，而有的則在危機(jī)中尋到新機(jī)，于困境中逆勢飛揚(yáng)？疫情常態(tài)化的背景下，我們是向困難屈服，完全寄希望于外力紓困，還是主動調(diào)結(jié)構(gòu)、煉內(nèi)功，建立應(yīng)對各種危機(jī)的信心和實力？中國旅游研究院發(fā)布了《中國旅行服務(wù)業(yè)發(fā)展報告2021》，以“向內(nèi)而生”為主題，分別從“內(nèi)需”“內(nèi)生”和“內(nèi)外兼濟(jì)”三個方面分享了對以上問題的主要觀點(diǎn)。

作者簡介

　　作為文化和旅游部直屬的專業(yè)研究機(jī)構(gòu)，中國旅游研究院（文化和旅游部數(shù)據(jù)中心）以“促進(jìn)中國文化和旅游融合發(fā)展和國際交流的政府智庫、業(yè)界智囊、理論高地”為建設(shè)宗旨，主要承擔(dān)旅游業(yè)政策和理論研究、文化和旅游融合發(fā)展研究以及文化、旅游的統(tǒng)計和數(shù)據(jù)分析職責(zé)。

圖書目錄

章　“內(nèi)”化的需求 ································································ 1
一、空間收縮 ······································································· 3
二、消費(fèi)積聚 ······································································ 10
三、由表及里 ······································································ 14
四、向內(nèi)求索 ······································································ 20
第二章　向內(nèi)而生的市場主體 ························································ 27
一、個體力量 ······································································ 29
二、組織力量 ······································································ 37
三、思想力量 ······································································ 43
第三章　內(nèi)外兼濟(jì)的行政主體 ························································ 47
一、授人以魚 ······································································ 49
二、授人以漁 ······································································ 53