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內容簡介

　　《營銷英語/21世紀職業(yè)教育行業(yè)英語》采用成果導向教學的理念設計課程標準并組織教材內容。共設計8個教學單元，內容涵蓋了營銷行業(yè)必會的八個方面：Unit1 接待顧客；Unit2 介紹產品；Unit3 價格談判；Unit4 推銷產品；Unit5 求職應聘；Unit6 營銷專業(yè)文獻；Unit7 銷售合同；Unit8 說明書。前四單元是針對學生在未來實際崗位中出現(xiàn)的常見情景，注重培養(yǎng)學生的英語口語交流能力；后四單元是以營銷職業(yè)中所涉及的常見業(yè)務資料為基礎，介紹英語翻譯技巧，使學生能夠借助學習工具讀懂一般業(yè)務的英語資料內容。

作者簡介

暫缺《營銷英語（21世紀職業(yè)教育行業(yè)英語）》作者簡介

圖書目錄

Unit 1 Receiving Customers
Learning Objectives
Mini-Background
Warm Up
Situations
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 2 Introducing Products
Learning Objectives
Mini-Background
Warm Up
Situations
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 3 Price Negotiation
Learning Objectives
Mini-Background
Warm Up
Situations
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 4 Promoting Products
Learning Objectives
Mini-Background
Warm Up
Situations
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 5 Job Seeking
Learning Objectives
Mini-Background
Warm Up
Situations
Resume
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 6 Marketing Literature
Learning Objectives
Mini-Background
Warm Up
Samples
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 7 Contract
Learning Objectives
Mini-Background
Warm Up
Samples
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 8 Specifications
Learning Objectives
Mini-Background
Warm Up
Samples
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Appendix 1 Glossary