色彩搭配設(shè)計(jì)師必備寶典

目錄 
 
01
寫給大家的配色基礎(chǔ)
 
1.1 認(rèn)識(shí)色彩                                           002
色彩的屬性.............................................002
RGB 色彩與CMYK 色彩....................................003
認(rèn)識(shí)色環(huán)...............................................004
色彩的溫度.............................................006
色彩的印象............................................ 007
色彩的調(diào)和............................................ 009
 
1.2 基本配色方式                                       011
常用的兩色搭配法...................................... 011
常用的三色搭配法...................................... 014
冷色為主的配色........................................ 017
暖色為主的配色........................................ 019
高調(diào)顏色的搭配........................................ 021
低調(diào)顏色的搭配.........................................023
 
 
 
02
人人必知的九大配色原則
 
2.1 色彩方案的選擇秘訣                                 026
決定用什么顏色........................................ 026
考慮顏色呈現(xiàn)的印象.....................................028
選擇搭配的方式.........................................030
調(diào)整色彩的強(qiáng)弱.........................................032
 
2.2 如何將色彩組合起來                                 033
實(shí)用的三大配色模型.....................................033
特殊的輔助色—背景色的潛在魅力.........................035
控制色彩的數(shù)量.........................................037
 
2.3 如何進(jìn)行修飾和調(diào)整                                 039
讓主體更突出...........................................039
需要注意的細(xì)節(jié).........................................040
 
 
 
03
設(shè)計(jì)師不能不知的配色思路
 
3.1 統(tǒng)一型配色思路                                     042
選擇鄰近色.............................................042
選擇間隔色............................................ 044
同類色制造單色調(diào).......................................046
包含對(duì)比色的復(fù)合色調(diào).................................. 048
鮮艷明朗的配色方案.................................... 050
穩(wěn)重神秘的配色方案.................................... 052
巧妙利用灰色調(diào).........................................054
 
3.2 對(duì)決型配色思路                                     056
選擇對(duì)比色............................................ 056
三角形配色.............................................058
隔離色配色.............................................060
強(qiáng)調(diào)色配色.............................................062
用面積制造對(duì)比.........................................064
用主體制造對(duì)比........................................ 066
 
 
 
04
傳遞不同印象的色彩搭配
 
4.1 傳遞藝術(shù)印象的色彩                             070
日式和風(fēng)/ 中式古風(fēng).............................. 070/072
地中海風(fēng)格/ 維多利亞風(fēng).................... 074/076
浪漫主義/ 美式田園風(fēng)........................ 078/080
波普主義/ 波西米亞風(fēng)........................ 082/084
工業(yè)風(fēng)/ 蒸汽朋克風(fēng)............................ 086/088
 
4.2 傳遞不同情境的色彩                        090
華麗/ 樸素/ 自信............................. 090/091/092
平和/ 復(fù)古/ 現(xiàn)代........................... 093/094/095
大眾/ 高端/ 前衛(wèi)...........................096/097/098
傳統(tǒng)/ 理性/ 感性........................... 099/100/101
現(xiàn)實(shí)/ 幻想/ 熱情............................102/103/104
含蓄/ 古拙/ 細(xì)膩............................ 105/106/107
平靜/ 動(dòng)感/ 自由............................. 108/109/110
嚴(yán)謹(jǐn)/ 都市/ 田園............................. 111/112/113
東方/ 西方/ 厚重..............................114/115/116
淡薄/ 性感/ 中性............................. 117/118/119
稚嫩/ 成熟................................................ 120/121
 
4.3 傳遞自然印象的色彩                              122
春天/ 夏天/ 秋天/ 冬天....... 122/124/126/128
清晨/ 夜晚/ 海洋/ 草原.......130/132/134/136
 
 
 
 
05
定位不同客戶群的配色攻略
 
5.1 針對(duì)不同年齡人群的色彩                             138
成熟女性............................................................ 138
成熟男性............................................................ 140
少年..................................................................... 142
少女.....................................................................144
老人..................................................................... 146
兒童.....................................................................148
 
5.2 針對(duì)不同社會(huì)領(lǐng)域的色彩                               150
學(xué)生..................................................................... 150
都市白領(lǐng)............................................................ 152
醫(yī)療行業(yè)............................................................ 154
商業(yè)群體........................................................... 156
母嬰..................................................................... 158
運(yùn)動(dòng)健身........................................................... 160
科技行業(yè)............................................................ 162
家庭..................................................................... 164
美妝行業(yè)........................................................... 166
 
 
 
 
06
增強(qiáng)配色效果的秘訣
 
6.1 如何加強(qiáng)主體的視覺沖擊力                            168
從色彩飽和度入手........................................ 168
從明度入手....................................................... 170
從對(duì)決型思路入手........................................ 172
 
6.2 三種方法搞定輔助配色                                  174
增加輔助配色.................................................. 174
減少輔助配色.................................................. 176
把控色彩面積.................................................. 178
 
6.3 關(guān)于增強(qiáng)效果的七個(gè)問題                              179
如何制造明度差異........................................ 179
如何制造色調(diào)差異........................................ 181
選擇對(duì)比色還是鄰近色...............................183
如何排列色彩.................................................. 185
是否重復(fù)使用顏色......................................... 187
怎樣分組使用顏色........................................ 189
如何調(diào)整配色的舒適度.............................. 191
 
 
 
 
07
拒絕平淡配色的六大法則
 
7.1 飽和度打造的生命力                                 194
冷色系高純度色彩........................................ 194
暖色系低純度色彩........................................ 196
 
7.2 清爽配色的干練感                                   198
高明度無彩色搭配........................................ 198
高純度強(qiáng)調(diào)色彩搭配...................................200
 
7.3 幸福感來源于溫暖的顏色                        202
暖色調(diào)下的鄰近色搭配...............................202
暖色調(diào)下的對(duì)比色搭配...............................204
 
7.4 不含糊的補(bǔ)色搭配                      206
高純度中心型..................................................206
低純度對(duì)決型、 散開型.............................208
 
7.5 自由的全相型配色                         210
色調(diào)明艷、亮麗............................................... 210
色調(diào)渾濁、柔和............................................... 212
 
7.6 制造特殊效果的黑白色                   214
凸顯彩色部分的黑白環(huán)境.......................... 214
降低黑色純度的明快色調(diào)......................... 216
 
 
 
 
08
商業(yè)配色實(shí)戰(zhàn)
 
8.1 平面設(shè)計(jì)配色實(shí)例                                218
海報(bào)類................................................................ 218
VI 類..................................................................... 219
包裝類................................................................220
書籍類................................................................221
 
8.2 網(wǎng)頁設(shè)計(jì)配色實(shí)例                              222
8.3 UI 設(shè)計(jì)配色實(shí)例                               224
8.4 家居設(shè)計(jì)配色實(shí)例                              228
8.5 服裝設(shè)計(jì)配色實(shí)例                              230