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內(nèi)容簡介

　　本書通俗易懂地結(jié)合實際案例，描述近些年發(fā)生的多起公關(guān)案例，將心理學(xué)定義與公關(guān)定義囊括其中，并輔以插畫其中，讓讀者深入淺出了解相關(guān)心理學(xué)在公關(guān)中的運(yùn)用。這其中既有家喻戶曉的輿論危機(jī)事件，也有影響深遠(yuǎn)的公關(guān)炒作案例，這些遭遇或方式值得初入公關(guān)行業(yè)從業(yè)者所了解，并在今后職場中加以運(yùn)用。

作者簡介

　　充電煲學(xué)院多年來從事公關(guān)方面的研究與教學(xué)，積累了許多經(jīng)典的案例。

圖書目錄

序言....................................................................................................I
目錄...................................................................................................III
chapter1/破窗效應(yīng).....................................................................001
Chapter2/證人的記憶效應(yīng)........................................................004
Chapter3/巴納姆效應(yīng).................................................................007
Chapter4/邊際效應(yīng).....................................................................010
Chapter5/波紋效應(yīng).....................................................................013
Chapter6/沉默的螺旋效應(yīng).........................................................016
Chapter7/第三人效應(yīng)..................................................................019
Chapter8/多米諾骨牌效..............................................................023
Chapter9/反暗示效應(yīng)..................................................................026
Chapter10/共情效應(yīng)....................................................................029
Chapter11/轟動效應(yīng)....................................................................033
Chapter12/禁果效應(yīng)....................................................................036
Chapter13/刻板效應(yīng)....................................................................039
Chapter14/口碑效應(yīng)....................................................................042
Chapter15/留存效應(yīng)....................................................................046
Chapter16/羅森塔爾效應(yīng)..............................................................049
Chapter17/錨定效應(yīng)......................................................................052
Chapter18/門坎效應(yīng)......................................................................055
Chapter19/曝光效應(yīng)......................................................................058
Chapter20/權(quán)威效應(yīng)......................................................................061
Chapter21/首因效應(yīng)......................................................................064
Chapter22/睡眠效應(yīng)......................................................................067
Chapter23/羊群效應(yīng)......................................................................070
Chapter24/移情效應(yīng)......................................................................073
Chapter25/音叉效應(yīng)......................................................................076
Chapter26/暈輪效應(yīng)......................................................................079
Chapter27/孕婦效應(yīng)......................................................................082
Chapter28/鳥籠效應(yīng)......................................................................085
Chapter29/鰷魚效應(yīng)......................................................................088
Chapter30/黑暗效應(yīng)......................................................................092
Chapter31/空白效應(yīng)......................................................................095
Chapter32/惡魔效應(yīng)......................................................................098
Chapter33/名片效應(yīng)......................................................................101
Chapter34/燈塔效應(yīng)......................................................................104
Chapter35/飛輪效應(yīng)......................................................................108
Chapter36/聚光燈效應(yīng)...................................................................111
公關(guān)名詞解釋.................................................................................114