新編國際商務管理概論（英文版）

Contents目　錄
Preface 1Topic 1  Business Activity (1)  1 Topic 2  Business Activity (2)  9 Topic 3  Business Objectives  17 Topic 4  Business Decision Making  27 Topic 5  Strategy and Strategic Planning  33 Topic 6  Business Analysis Models  41 Topic 7  Competition and Business  51 Topic 8  Globalization and Business  59 Topic 9  Marketing (1)  65 Topic 10  Marketing (2)  73 Topic 11  Marketing (3)  83 Topic 12  Marketing (4)  93 Topic 13  Financial Management: Sources of Funds  101 Topic 14  Financial Management: Uses of Funds  109 Topic 15  HR Management: Business Organization and Organizational Structures  121 Topic 16  HR Management: Motivation  131 Topic 17  HR Management: Financial Rewards  143 Topic 18  HR Management: Non-financial Rewards  151 Topic 19  Management and Leadership  159 Topic 20  HR Management: Recruitment  169 Topic 21  Communication in Business (1)  177 Topic 22  Communication in Business (2)  185 Topic 23  HR Management: Groups in Business 195 Topic 24  HR Management: Managing Teams 205 Topic 25  Strategic HRM 213 Topic 26  The Management of Change 221 Topic 27  Methods of Production 227 Topic 28  Total Quality Management (TQM) 237 Topic 29  Mergers and Takeovers  245 A Sample of Test Paper 255