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商務知識導讀(雙語版)

商務知識導讀(雙語版)

定 價:¥32.00

作 者: 徐凡 編
出版社: 對外經濟貿易大學出版社
叢編項: 全國教學型本科院校商務英語系列規(guī)劃教材
標 簽: 暫缺

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ISBN: 9787566310347 出版時間: 2014-08-01 包裝: 平裝
開本: 16開 頁數: 265 字數:  

內容簡介

  《商務知識導讀(雙語版)/全國教學型本科院校商務英語系列規(guī)劃教材》所涵蓋的商務概念、主要商務詞匯以及相關商務資料的閱讀,幫助學生獲得西方商務文化信息,了解中西方商務文化的差異。

作者簡介

暫缺《商務知識導讀(雙語版)》作者簡介

圖書目錄

Chapter One World Economy
Unit One Here, There and Everywhere
Part Ⅰ Lead—in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Two Chained but Untamed
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Three The Price Isn't Right
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Chapter Two International Finance
Unit Four Playing with Fire
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Five Storm Survivors
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Six Positive—sum Currency Wars
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Chapter Three Global Business
Unit Seven New Master of Management
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Eight VW Conquers the World
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Nine European Entrepreneurs
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Chapter Four China's Economy
Unit Ten What Caused China's Cash Crunch
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Eleven A Bubble in Pessimism
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Twelve China's Big Banks
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study

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