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商務英語函電

商務英語函電

定 價:¥36.00

作 者: 李蕾 主編
出版社: 對外經(jīng)濟貿(mào)易大學出版社
叢編項:
標 簽: 商業(yè)英語

ISBN: 9787566301185 出版時間: 2011-09-01 包裝: 平裝
開本: 16開 頁數(shù): 321 字數(shù):  

內(nèi)容簡介

  隨著全球經(jīng)濟一體化步伐的加快,世界各國在科學技術(shù)和商貿(mào)經(jīng)濟等領(lǐng)域進行了曰益廣泛的國際合作與交流;自中國加入wT0以來,中國的對外經(jīng)濟貿(mào)易也曰益增多.因此,各行各業(yè)尤其是外向型企業(yè)對精通英語的商務人才的需求在不斷增加,并對英語人才的質(zhì)量提出了更高的要求。在這種大前提之下,培養(yǎng)英語語言能力強、掌握一定經(jīng)貿(mào)理論知識、能運用有關(guān)經(jīng)濟貿(mào)易知識從事商務工作的復合型人才便是我們應用型本科院校的當務之急。在對外經(jīng)貿(mào)大學出版社的策劃下,“全國應用型本科商務英語系列規(guī)劃教材”出爐了,《商務英語函電》——《商務英語函電》便是這套系列教材當中的一本立體化的規(guī)劃教材。它適合于英語專業(yè)的商務英語方向?qū)W生、商務英語專業(yè)學生以及國際貿(mào)易類、經(jīng)濟管理類等專業(yè)學生使用。《商務英語函電》教材的寫作特點為:一、將新的商務英語研究成果吸收滲透到教材中;二、強調(diào)能力培養(yǎng),加大技能訓練的比重;三、注重語言應用能力的訓練,突出相關(guān)技巧的指導,尤其是寫作能力的指導:四、強調(diào)詞匯學習的重要性,尤其是商務英語專業(yè)詞匯的學習,貫穿于整個商務英語函電教學中;五、注重國際商務知識的滲透,將國際貿(mào)易基礎(chǔ)知識適量加入教材當中,有助于學生對本課程的學習;六、在編寫體例上,探索模塊教學,便于學生理清教材的知識體系,迅速、系統(tǒng)、牢固地掌握知識;七、強調(diào)任務型教學、多媒體教學、啟發(fā)式教學在本課程當中的運用(本教材配有多媒體課件,使用本教材的教師可登陸;八、注重教材的實用性,強調(diào)應用型學生的培養(yǎng);九、倡導教師的課堂教學與學生的自主學習相結(jié)合;十、本教材的使用方便,課后的練習題答案可在網(wǎng)上自行下載,便于自學。

作者簡介

暫缺《商務英語函電》作者簡介

圖書目錄

Unit One Business Letter-Writing and Its Layout
 Part One: Teaching Aims and Requirements
 Part Two: Study of Business Letter-Writing
 Part Three: Notes
 Part Four: Exercises
Unit Two Faxes and E-mails
 Part One: Teaching Aims and Requirements
 Part Two: Study of Fax
 Part Three: Study of E-mail
 Part Four: Notes
 Part Five: Exercises
Unit Three Establishing Business Relations
 Part One: Teaching Aims and Requirements
 Part Two: Study of Background Knowledge
 Part Three: Study of Sample Letters
 Part Four: Associative Thinking
 Part Five: Exercises
Unit Four Enquiries and Replies
 Part One: Teaching Aims and Requirements
 Part Two: Study of Background Knowledge
 Part Three: Study of Sample Letters
 Part Four: Associative Thinking
 Part Five: Exercises
Unit Five Offers and Counteroffers
 Part One: Teaching Aims and Requirements
 Part Two: Study of Background Knowledge
 Part Three: Study of Sample Letters
 Part Four: Associative Thinking
 Part Five: Exercises
Unit Six Letters of Ordering
 Part One: Teaching Aims and Requirements
 Part Two: Study of Background Knowledge
 Part Three: Study of Sample Letters
 Part Four: Associative Thinking
 Part Five: Exercises
Unit Seven Terms of Payment
 Part One: Teaching Aims and Requirements
 Part Two: Study of Background Knowledge
 Part Three: Study of Sample Letters
 Part Four: Associative Thinking
 Part Five: Exercises
Unit Eight Shipment
 Part One: Teaching Aims and Requirements
 Part Two: Study of Background Knowledge
 Part Three: Study of Sample Letters
 Part Four: Associative Thinking
 Part Five: Exercises
Unit Nine Insurance
 Part One: Teaching Aims and Requirements
 Part Two: Study of Background Knowledge
 Part Three: Study of Sample Letters
 Part Four: Associative Thinking
 Part Five: Exercises
Unit Ten Complaints and Adjustments
 Part One: Teaching Aims and Requirements
 Part Two: Study of Background Knowledge
 Part Three: Study of Sample Letters
 Part Four: Associative Thinking
 Part Five: Exercises
Unit Eleven Sales Letters
 Part One: Teaching Aims and Requirements
 Part Two: Study of Background Knowledge
 Part Three: Study of Sample Letters
 Part Four: Associative Thinking
 Part Five: Exercises
Unit Twelve Common Business Documentation
 Part One: Teaching Aims and Requirements
 Part Two: Study of Background Knowledge
 Part Three: Study of Commercial Invoice
 Part Four: Associative Thinking
 Part Five: Exercises
Unit Thirteen Contract
 Part One: Teaching Aims and Requirements
 Part Two: Study of Background Knowledge
 Part Three: Study of Sample Contract
 Part Four: Associative Thinking
 Part Five: Exercises
Bibliography

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