互聯(lián)網(wǎng)創(chuàng)業(yè)前奏曲·第二部：網(wǎng)站運(yùn)營之人性、策略與實(shí)戰(zhàn)

1以用戶為中心的互聯(lián)網(wǎng)運(yùn)營........................................................................................001
2 互聯(lián)網(wǎng)網(wǎng)站運(yùn)營為什么重要：要播種，更要施肥................................................... 004
3 運(yùn)營無人可替代：靠的是積累、思考和實(shí)踐...........................................................006
4互聯(lián)網(wǎng)運(yùn)營人性心理學(xué)：運(yùn)營底層............................................................................008
5最簡易的權(quán)威策略........................................................................................................012
6頭銜的權(quán)威暗示影響力................................................................................................015
7標(biāo)志的權(quán)威暗示影響力................................................................................................018
8 社會認(rèn)同策略................................................................................................................021
9人氣熱度的社會認(rèn)同....................................................................................................022
10名人和意見領(lǐng)袖的認(rèn)同..............................................................................................025
11眾多普通人的認(rèn)同......................................................................................................032
12 朋友的認(rèn)同..................................................................................................................041
13 從小社會認(rèn)同到大社會認(rèn)同：引爆流行的轉(zhuǎn)折點(diǎn)................................................. 044
14 稀缺性..........................................................................................................................049
15 對比原理......................................................................................................................060
16 占便宜心態(tài)..................................................................................................................064
17 互惠的威力.....................................................................................................................069
18 免費(fèi)策略.........................................................................................................................074
19 比較和差異化.................................................................................................................078
20 前后一致.........................................................................................................................085
21 樹立標(biāo)桿策略.....................................................................................................................088
22 戴高帽策略.....................................................................................................................091
23 高門檻策略.....................................................................................................................094
24 相似關(guān)聯(lián)策略.................................................................................................................095
25 超越用戶期望.................................................................................................................102
26懶惰：省時、省事、幫我選擇.....................................................................................104
27無意識中重復(fù)的力量.....................................................................................................108
28網(wǎng)性與用戶的心理慣勢.................................................................................................112
29 反差.................................................................................................................................113
30 友情、親情.....................................................................................................................115
31民族主義與愛國主義.....................................................................................................121
32 貪婪與預(yù)期.....................................................................................................................123
33越禁止越感興趣.................................................................................................................126
34小道消息與窺私欲.........................................................................................................129
35 害怕失去.........................................................................................................................133
36圍觀心態(tài)與人為制造矛盾和沖突.................................................................................136
37承諾的心理暗示.............................................................................................................142
38 高價等于優(yōu)質(zhì).................................................................................................................145
39成功、致富、夢想.........................................................................................................149
40 食色性也......................................................................................................................153
41 成名..............................................................................................................................155
42 好勝心..........................................................................................................................158
43愛、溫情與正面樂觀..................................................................................................161
44 歸屬感..........................................................................................................................168
45 信任的稀缺..................................................................................................................173
46難度適中的設(shè)計(jì)和目標(biāo)可視化..................................................................................175
47送貨時間與購買決策..................................................................................................178
48幼鵝效應(yīng)與第一次......................................................................................................181
49場景喚起與情緒共鳴..................................................................................................183
50 自發(fā)參與感..................................................................................................................186
51 結(jié)尾..............................................................................................................................188