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職通商務英語教師參考書(2)

職通商務英語教師參考書(2)

定 價:¥38.00

作 者: 賀雪娟 主編,鄧曼英,李恩慧 分冊主編
出版社: 高等教育出版社
叢編項:
標 簽: 商務英語

ISBN: 9787040306705 出版時間: 2010-09-01 包裝: 平裝
開本: 大16開 頁數(shù): 218 字數(shù):  

內(nèi)容簡介

  《職通商務英語教師參考書2》將商務專業(yè)知識和跨文化商務交際能力與英語語言運用技能結(jié)合在一起,以學生為中心,以商務為環(huán)境,以商貿(mào)崗位任務為路徑,以商務交際為目的,由淺入深,循序漸進,通過對學生聽、說、讀、寫、譯等基本技能的全面訓練,培養(yǎng)學生通曉商務技能,掌握英語知識以及在未來崗位中完成商務任務和商務交際的能力。

作者簡介

暫缺《職通商務英語教師參考書(2)》作者簡介

圖書目錄

Unit1 International Business
Suggested Teaching Schedule
Background Information
Lecturing Hints
Resource Data
Unit 2 Business Expansion
Suggested Teaching Schedule
Background Information
Lecturing Hints
Resource Data
Unit 3 Business Plan
Suggested Teaching Schedule
Background Information
Lecturing Hints
Resource Data
Unit 4 Business Relationships
Suggested Teaching Schedule
Background Information
Lecturing Hints
Resource Data
Unit 5 Marketing
Suggested Teaching Schedule
Background Information
Lecturing Hints
Resource Data
Unit 6 Advertising
Suggested Teaching Schedule
Background Information
Lecturing Hints
Resource Data
Unit 7 Import and Export
Suggested Teaching Schedule
Background Information
Lecturing Hints
Resource Data
Unit 8 Investment
Suggested Teaching Schedule
Background Information
Lecturing Hints
Resource Data
Unit 9 Exhibitions and Trade Fairs
Suggested Teaching Schedule
Background Information
Lecturing Hints
Resource Data
Unit 10 Customer Relationship Management
Suggested Teaching Schedule
Background Information
Lecturing Hints
Resource Data
Answer key for Reviews

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