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內(nèi)容簡(jiǎn)介

　　《現(xiàn)代商務(wù)英語(yǔ)綜合教程》的編寫宗旨是：在遵循現(xiàn)代外語(yǔ)教學(xué)理念基礎(chǔ)上，強(qiáng)調(diào)外語(yǔ)在商務(wù)領(lǐng)域中的應(yīng)用，注重為學(xué)生創(chuàng)造商務(wù)環(huán)境，全面培養(yǎng)學(xué)生的英語(yǔ)綜合應(yīng)用能力，使他們?cè)诮窈蟮墓ぷ髦心苡糜⒄Z(yǔ)有效地進(jìn)行口頭和書面商務(wù)溝通。

作者簡(jiǎn)介

暫缺《現(xiàn)代商務(wù)英語(yǔ)綜合教程附贈(zèng)光盤（第3冊(cè)）》作者簡(jiǎn)介

圖書目錄

CHAPTER 1 Retailing
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 2 Franchising
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 3 Advertising
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 4 Marketing
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 5 Business Negotiations
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 6 Logistics
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 7 Outsoureing
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 8 Quality Control
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 9 Company Performance
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 10 Customer Service
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTERll Crisis Management
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 12 Entrepreneurs
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading