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　　《現(xiàn)代商務英語綜合教程教學參考書（第3冊）》為《現(xiàn)代商務英語綜合教程》教學參考書第3冊，共12章?！冬F(xiàn)代商務英語綜合教程教學參考書（第3冊）》除了客觀題的全部答案外，所有主觀題，包括翻譯、口語活動和作文，均提供了內(nèi)容豐富、觀點不同的實例，便于教師開闊學生思路、展開課堂活動?！冬F(xiàn)代商務英語綜合教程教學參考書（第3冊）》還提供了聽力原文、課內(nèi)閱讀的參考譯文、圍繞主題的商務背景知識以及補充閱讀材料，供教師備課時參考選用。書中每單元需6-8課時：Background Case和Listening 2-3課時，Reading 3-4課時，課后練習1課時。Supplement Reading可以作為學生課后閱讀的補充材料，也可以作為教師備課的補充資源。任課教師可以根據(jù)自己班級的情況和不同的單元適當調(diào)整，靈活掌握。

作者簡介

暫缺《現(xiàn)代商務英語綜合教程教學參考書（第3冊）》作者簡介

圖書目錄

CHAPTER 1 Retailing
Background Info
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Supplement Reading
CHAPTER 2 Franchising
Background Info
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Supplement Reading
CHAPTER 3 Advertising
Background Info
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Supplement Reading
CHAPTER 4 Marketing
Background Info
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Supplement Reading
CHAPTER 5 Business Negotiations
Backgound Info
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Supplement Reading
CHAPTER 6 Logistics
Background Info
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
……
CHAPTER 7 Outsourcing
CHAPTER 8 Quality Control
CHAPTER 9 Company Performance
CHAPTER 10 Customer Service
CHAPTER 11 Crisis Management
CHAPTER 12 Entrepreneurs