世界的競爭歸根結底是人才的競爭，隨著對外貿(mào)易的高速發(fā)展，社會上急需既懂英語又懂國際商務知識的復合型、應用型高級人才。在這種大環(huán)境下，商務英語便應運而生。根據(jù)教學規(guī)律，教材建設是培養(yǎng)高級人才的基礎和首要問題，正所謂“工欲善其事，必先利其器”。但綜觀近幾年的商務英語教材，在內(nèi)容的系統(tǒng)性、完整性、新穎性、精品性等方面俱佳的教材卻很少，這在很大程度上阻礙了人才的培養(yǎng)。為此，筆者組織14位教師編寫了這本教材。這些教師不僅具有豐富的一線商務英語教學經(jīng)驗，而且大多數(shù)具有在企業(yè)工作的實踐經(jīng)驗，甚至超過半數(shù)的教師還有海外學習、工作的經(jīng)驗，有力地保證了此教材的編寫質(zhì)量。本教材分為8章，基本涵蓋了商務英語的主要領域。本教材具有以下顯著特點：（1）語言規(guī)范：所有文章全部選自英美報刊。（2）內(nèi)容全面：涵蓋了商務英語的主要領域，可謂一書在手，各領域皆有。（3）既教書又育人：所有章節(jié)都有“名人名言”、“歡樂時刻”和“樂觀向上”部分。據(jù)調(diào)查，現(xiàn)在不少大學生具有心理障礙，除了社會原因外，我們的教學也負有不可推卸的責任。通過日常的教學，循序漸進地培養(yǎng)學生的幽默感和樂觀向上的人生觀是本書的另一大特點。（4）案例式教學：每一章均有兩個經(jīng)典案例，引導學生參與。這打破了傳統(tǒng)的、學生不喜歡的“填鴨式”教學方法，順應了先進的教學理念，同時也符合世界流行的教學名言：Tell me，and l will forget；Show me，and I might remember；Involve me，and l will understand。（5）教輔材料齊全：作為一線教師，我們深知，教材與普通書籍的顯著區(qū)別就是教材要“便于教師教學”。為此，我們編寫了完整的教輔材料——全部練習答案、全書的PPT課件、5套試題。
作者簡介
暫缺《商務英語（全國規(guī)劃）》作者簡介
圖書目錄
Chapter 1 Introduction to Economics Section A GDP and Green GDP Section B What Is Money? Background Information Notes Exercises Case Study Stay Positive Supplementary Reading Chapter 2 Trade Barriers Section A Lack of Trade Barriers of Internet Section B How Free Trade Benefits Americans Background Information Notes Exercises Case Study Stay Positive Supplementary Reading Chapter 3 International Settlement Section A Export Payment Terms Section B A Typical International Trade Transaction by LC Background Information Notes Exercises Case Study Stay Positive Supplementary Reading Chapter 4 International Marketin Section A Global Standardization or Adaptation Section B Global Branding or Local Marketing Background Information Notes Exercises Case Study Stay Positive Supplementary Reading Chapter 5 International Business Negotiation Section A Skills for Business Negotiation Section B How to Win Gracefully Background Information Notes Exercises Case Study Stay Positive Supplementary Reading Stay Positive Supplementary Reading Chapter 6 Human Resources Management Section A Management of Employee Separations/129 Section B Five Big Characteristics to Be a Successful Manager Background Information Notes Exercises Case Study Stay Positive Supplementary Reading Chapter 7 Business Ethics Section A Moral Values Section B Whats Workplace Ethics? Background Information Notes Exercises Case Study Stay Positive Supplementary Reading Chapter 8 Intercultural Communication Section A Religion Section B Manners and Customs Background Information Notes Exercises Case Study Stay Positive Supplementary Reading References
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