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　　本教材采用英文撰寫，以案例分析為主線，突出可讀性和實(shí)用性特點(diǎn)。共分十三章，涵蓋書信結(jié)構(gòu)、詢價(jià)與回復(fù)、資信調(diào)查、促銷、報(bào)盤與還盤、訂單、支付、包裝、保險(xiǎn)、運(yùn)輸、索賠、代理、商務(wù)合同等外貿(mào)業(yè)務(wù)各環(huán)節(jié)所涉及的信函寫作要領(lǐng)和寫作技巧。每章附有練習(xí)題及答案，以便知識(shí)的加強(qiáng)和鞏固。本書是高等學(xué)校國(guó)際經(jīng)濟(jì)與貿(mào)易專業(yè)、經(jīng)濟(jì)與管理類專業(yè)的雙語(yǔ)教材，對(duì)于從事外貿(mào)業(yè)務(wù)的實(shí)際工作者亦是非常實(shí)用的參考書。

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圖書目錄

Chapter 1 Business Letter Writing
Ⅰ. Essentials of Business Letter Writing
Ⅱ. Layout of a Business Letter
Ⅲ. Miscellaneous Matters
Ⅳ. Envelope Addressing
Ⅴ. Format of Letters
Exercises
Chapter 2 Enquiries and Replies
Ⅰ. Introduction
Ⅱ. Specimen Letters
Ⅲ. Terms and Expressions
Ⅳ. Useful Sentences
Exercises
Chapter 3 Status Inquiry
Ⅰ. Introduction
Ⅱ. Specimen Letters
Ⅲ. Terms and Expressions
Ⅳ. Useful Sentences
Exercises
Chapter 4 Sales Promotion
Ⅰ. Introduction
Ⅱ. Sample Letters
Ⅲ. Terms and Expressions
Ⅳ. Useful Sentences
Exercises
Chapter 5 Offers and Counter -offers
Ⅰ. Introduction
Ⅱ. Sample Letters
Ⅲ. Terms and Expressions
Ⅳ. Useful Sentences
Exercises
Chapter 6 Orders
Ⅰ. Introduction
Ⅱ. Sample Letters
Ⅲ. Terms and Expressions
Ⅳ. Useful Sentences
Exercises
Chapter 7 Terms of Payment
Ⅰ. Introduction
Ⅱ. Sample Letters
Ⅲ. Terms and Expressions
Ⅳ. Useful Sentences
Exercises
Chapter 8 Packing
Ⅰ. Introduction
Ⅱ.Specimen Letters
Ⅲ. Terms and Expressions
Ⅳ. Useful Sentences
Exercises
Chapter 9 Shipment
Ⅰ. Introduction
Ⅱ. Specimen Letters
Ⅲ. Terms and Expressions
Ⅳ. Useful Sentences
Exercises
Chapter 10 Insurance
Ⅰ. Introduction
Ⅱ. Specimen Letters
Ⅲ. Terms and Expressions
Ⅳ. Useful Sentences
Exercises
Chapter 11 Claims
Ⅰ. Introduction
Ⅱ. Specimen Letters
Ⅲ. Terms and Expressions
Ⅳ. Useful Sentences
Exercises
Chapter 12 Agencies
Ⅰ. Introduction
Ⅱ. Specimen Letters
Ⅲ. Terms and Expressions
Ⅳ. Useful Sentences
Exercises
Chapter 13 Business Contract Writing
Ⅰ. Basic Concept of Contract
Ⅱ. Categories of Business Contract
Ⅲ. The Structure of Business Contract
Ⅳ. Features of Business Contract
Ⅴ. Sample
Exercises
Appendix Ⅰ Solutions
Appendix Ⅱ Vocabulary
參考文獻(xiàn)

作　者：	王啟仿主編
出版社：	中國(guó)紡織出版社
叢編項(xiàng)：	經(jīng)濟(jì)管理高等教育“十一五”部委級(jí)規(guī)劃教材
標(biāo)　簽：	商務(wù)寫作

ISBN：	9787506449885	出版時(shí)間：	2008-06-01	包裝：	平裝
開本：	16開	頁(yè)數(shù)：	204	字?jǐn)?shù)：

國(guó)際商務(wù)函電

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