電子商務(wù)英語(yǔ)

Chapter 1 An Overview of E-commerce
電子商務(wù)概述
Unit 1 E-commerce Means Opportunities
電子商務(wù)意味著機(jī)遇
Unit 2 The Impact Caused by E-commerce
電子商務(wù)的影響
Unit 3 Shopping Cart--One Way to Boost Sales
購(gòu)物車(chē)——一種網(wǎng)絡(luò)促銷(xiāo)手段
Unit 4 Problems Caused by E.commerce
電子商務(wù)帶來(lái)的問(wèn)題
Chapter 2 Classification of E.commerce
電子商務(wù)的分類(lèi)
Unit 5 What Is B2B？
什么是B2B？
Unit 6 What Is B2C？
什么是B2C？
Unit 7 C2C Commerce and eBay
C2C商務(wù)與eBayliiJ
Chapter 3 Network Marketing
網(wǎng)絡(luò)營(yíng)銷(xiāo)
Unit 8 What Can Network Marketing Do？
網(wǎng)絡(luò)營(yíng)銷(xiāo)的功能
Unit 9 What Differs Between Network Marketing and Traditional Marketing？
網(wǎng)絡(luò)營(yíng)銷(xiāo)與傳統(tǒng)營(yíng)銷(xiāo)的區(qū)別
Unit 10 Different Expectations of Marketing Online
人們對(duì)網(wǎng)絡(luò)營(yíng)銷(xiāo)的不同期望
Unit 11 Michelin’S Online Sales Promotion
米其林公司的網(wǎng)上促銷(xiāo)
Chapter 4 Electronic Payment
電子支付
Unit 12 Cyber Bank
網(wǎng)上銀行
Unit 13 Will E-cash Completely Replace Paper Currency？
電子現(xiàn)金會(huì)完全取代紙幣嗎？
Unit 14 Advantages and Problems of Cyber Bank
網(wǎng)上銀行的優(yōu)勢(shì)及隱患
Chapter 5 Log istics
物流
Unit 15 Logistics in E-commerce
電子商務(wù)中的物流
Unit 16 FedEx’Logistics and Distribution
聯(lián)邦快遞公司的電子物流與配送
Appendix Glossary
詞匯表