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商務英語綜合教程

商務英語綜合教程

定 價:¥35.00

作 者: 張啟途
出版社: 清華大學出版社
叢編項: 21世紀高職高專規(guī)劃教材
標 簽: 商務英語

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ISBN: 9787810827744 出版時間: 2008-01-01 包裝: 平裝
開本: 16 頁數(shù): 402 字數(shù):  

內容簡介

  《商務英語綜合教程》針對實際貿易工作需要,結合高職高專教學特點和學生的實際情況,采用雙語模式,從商務英語口語、商務英語函電、商務談判技巧、外貿單證、電子商務等多個方面綜合講授貿易過程中最重要的內容?!渡虅沼⒄Z綜合教程》共6大部分16個單元,分別講述商務溝通、業(yè)務關系的建立、商務談判、合同的履行、外貿單證及電子商務等方面的相關內容?!渡虅沼⒄Z綜合教程》語言通俗易懂,內容新穎、實用,可引導學生進入一個直觀的仿真的商務環(huán)境中學習,從多方面訓練學生的貿易實戰(zhàn)能力?!渡虅沼⒄Z綜合教程》主要適用于高職高專院校、本科院校舉辦的二級職業(yè)技術學院、繼續(xù)教育學院和民辦高校使用,主要針對商務英語專業(yè)和經貿專業(yè)的學生,以及電子商務等其他專業(yè)的學生,還可供其他自學者及相關從業(yè)人員參考。

作者簡介

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圖書目錄

Part I Business Communications .
 Unit One Business English Writing and Speaking
  Section 1 Business English Writing
  Section 2 Business English Speaking
  Section 3 Negotiation Strategies
  Exercises
 Uint Two Modern Communication Tools
  Section 1 E-mail
  Section 2 TradeManager
  Section 3 Skype
  Section 4 Negotiation Strategies
  Exercises
Part II Establishing Business Relationships
 Unit Three Establishing Business Relationships
  Section 1 Dialogue
  Section 2 Specimen Letters
  Section 3 Negotiation Strategies
 Exer ises
Part III Business Negotiations
 Unit Four Inquiries and Replies
  Section 1 Dialogue
  Section 2 Specimen Letters
  Section 3 Negotiation Strategies
  Exercises
 Unit Five Offers, Counter-offers and Acceptance
  Section 1 Dialogue
  Section 2 Specimen Letters
  Section 3 Negotiation Strategies
  Exercises
Part IV Performance of Contracts
 Unit Six Contracts
  Section 1 Dialogue
  Section 2 Specimen Contract
  Section 3 Specimen Letters
  Section 4 Negotiation Strategies
  Exercises
 Unit Seven Price
  Section 1 Introduction to Price
  Section 2 Dialogue
  Section 3 Specimen Letters
  Section 4 Negotiation Strategies
  Exercises
 Unit Eight Payment
  Section 1 Introduction to Payment
  Section 2 Dialogue
  Section 3 Specimen Letters
  Section 4 Safe Payment Strategies of E-bank
  Exercises
 Unit Nine Shipment
  Section 1 Introduction to Shipment
  Section 2 Dialogue
  Section 3 Specimen Letters
  Section 4 Work Procedure of Export Sea Transportation Based on CIF and CFR
  Exercises
 Unit Ten Packing
  Section 1 Introduction to Packing
  Section 2 Dialogue
  Section 3 Specimen Letters
  Section 4 Practical Packing Strategies
  Exercises
Part V Documents
Part VI E-commerce
Appendix A Sketch Map of Foreign Trade Procedure
Referencesc

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