會展實用英語讀寫篇：會展策劃與實務(wù)

Chapter 1 The MICE Industry and the world Expo會展業(yè)和世博會
Chapter 2 MICE Planning會展策劃
Chapter 3 Event Sponsorship會展融資
Chapter 4 Event Marketing會展?fàn)I銷
Chapter 5 Negotiations 談判
Chapter 6 Logistics 物流
Chapter 7 Exhibit Space Preparation and Decoration 展臺搭建
Chapter 8 Event Information Management 會展信息管理
Chapter 9 Food and Beverage Service 會展餐飲服務(wù)
Chapter 10 Event Finance 會展財務(wù)
Chapter 11 Overseas Exhibition 出展管理
Chapter 12 Event Management 展覽現(xiàn)場管理
Chapter 13 Security,Safety and Risk Management 安保與風(fēng)險管理
Chapter 14 Pre-Post Convention Tours 會前會后旅游
Chapter 15 Event Evaluation 會展評估
Chapter 16 Handling Problems and Complaints 會展問題與投訴處理
附錄