西南旅游英文高級(jí)教程

Unit One Tourism
Chapter 1 Traveling and tourism
Chapter 2 Analysis of Tourism Products
Chapter 3 The Status Quo and Future Prospects of the Tourism Industry In Southwest China
Unit Two Consumer Psychology and Behavior Tourism
Chapter 1 Tourism Requirements and Trends
Chapter 2 Consumer Behavior in Tourism
Chapter 3 Analysis of Consumer Psychology and Behaviour of Foreign Travelers in Sichuan
Unit Three Effects of Tourism
Chapter 1 Introduction to Effects of Tourism
Chapter 2 Some Basic Concepts of Tourism Statistics
Chapter 3 Analysis of Economic Impacts of Tourism in Yunnan Province
Unit Four Tourism Culture and Cultural Tourism
Chapter 1 Cultural Tourism:A Brief Introduction
Chapter 2 A Comparative Study of Chinese and Western Tourism Cultures
Chapter 3 Socio-Cultural Impacts of Tourism
Unit Five Eoctourism
Chapter 1 The Ecotourism Industry
Chapter 2 Management Plicies of the U.S.National Park Service
Chatper 3 Impacts of Tourism on the Environment
Unit Six Tourism Resources and Management
Chapter 1 Hotel Classification Systems
Chapter 2 Management of World heritage Sites
Chapter 3 General rights and duties of Aultrlia's Propietors of Tourism Activities and Attractions
Unit Senven Tourism Marketing
Chapter 1 Principles of Tourism Marketing
Chapter 2 Case Study on the Marketing of Singapore International Airlines
Chapter 3 SWOT Analysis of Yunnan's Tourism Sector
Unit Eitht Tourism Management
Unit Nine Tourism Planning
Unit Ten Studies of Anthropology of Tourism in China and the West