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國際商務(wù)函電

國際商務(wù)函電

定　價：￥32.00

作　者： 劉惠玲，王俊主編
出版社： 對外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
叢編項(xiàng)： 21世紀(jì)高等職業(yè)院校國際貿(mào)易專業(yè)系列教材
標(biāo)　簽： 經(jīng)濟(jì)知識普及讀物
ISBN： 9787810781848 出版時間： 2003-01-01 包裝： 精裝
開本： 26cm 頁數(shù)： 252 字?jǐn)?shù)：  

內(nèi)容簡介

　　《國際商務(wù)函電》是高等職業(yè)院校國際貿(mào)易專業(yè)主干課程，也是一門重要的語言技能課。本教材內(nèi)容涵蓋了書信結(jié)構(gòu)，建立業(yè)務(wù)關(guān)系，詢盤、報盤和還盤，成交，支付方式，包裝，裝運(yùn)，保險，索賠和理賠以及代理，投資，加工裝配貿(mào)易和補(bǔ)償貿(mào)易等其它貿(mào)易方式。在體例的安排上，該教材突出了技能培養(yǎng)。每章之首，概括闡述了本章的教學(xué)目標(biāo)及所涉及的重點(diǎn)、難點(diǎn)和關(guān)鍵詞匯。全章課文學(xué)習(xí)結(jié)束后，又根據(jù)所學(xué)內(nèi)客特別設(shè)計了“技能訓(xùn)練”，目的是為學(xué)生創(chuàng)造模擬情景和條件，加大語言訓(xùn)練的比重和力度。通過技能訓(xùn)練加深學(xué)生對國際貿(mào)易業(yè)務(wù)環(huán)節(jié)的理解，提高其商務(wù)英語運(yùn)用的技能，使學(xué)生初步具備國際商務(wù)談判的能力。由于編寫時采取業(yè)務(wù)環(huán)節(jié)和案例教學(xué)相結(jié)合的方法，本教材適應(yīng)了形勢發(fā)展的需要及高職學(xué)生的特點(diǎn)，突出了本學(xué)科教學(xué)的實(shí)用性、綜合性和技能性。

作者簡介

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圖書目錄

ChapterILayoutofaBusinessLetter
ChapterllEstablishmentofBusinessReations
BriefIntroduction
LessonlAtetterfromanExporter
Lesson2AtetterfromanImporter
Lesson3(A)CtalitStatus
(B)AforleRePly
(c)AnUnfavrableReply
Lesson4SkillTraining
UsefulExpressionsonEstablishmentofBusinessRelationsandCreditStatus
ChapterIIIEnquiries,offersandCounter-offers
BriefIntroduction
Lesson5AFirstEnquiry
Lesson6ASpecificEnquiry
Lesson7AFirmoffer
Lesson8ANon-Firmoffer
Lesson9AskingforProformaInvoice
Lesson10ACounter-offeronScooter
Lesson11AcceptanceofaCounter-offer
Lessonl2DecliningaCounter-offer
tessonl3SkillTraining
UsefulExpressionsonEnquiries,OffersandCounter-offers
ChapterIVConclusionofBusiness
BriefIntroduction
Lessonl4AnInitialOrder
Lsssonl5(A)ARepeatOrder
(B)DecliningaRepeatOrder
Lessonl6ConfirmtionofanOlder
Lessonl7OfferingSubstitute
Lessonl8(A)sendingaS/C
(B)AReply
Lesson19SkillTraining


UsefulExpressionsonConclusionofBusiness
AppendixSpecimenofSalesConfirmaion
ChaptrVPayment
BriefIntroduction
Lesson20AskingfOrIhaymentbyT/T
Lesson21AcceptingD/PPayment
Lesson22DecliningD/APayment
Lesson23(A)UrgingEstablishmentofL/C
(B)AReply
Lesson24AmendingL/CtoAllowPartialShipmentandTransshipment
Lesson25AskingforL/CAmndment
Lesson26AskingforL/CExtension
Lesson27SkillTraining
UsefulExpressionsonPayment
AppendixSpecimenofL/C
ChapterVIShipment
BriefIntroduction
Lesson28Packing&ShippingMarks
Lesson29UrgingShipment
Lesson30ShippingInstructions
Lesson31ShippingAdvice
Lesson32AskingforTransshipment
Lesson33SkillTraining
UsefulExpressionsonPackingandShipment
AppendixI.Incoterms20000
II.SpecimenofOceanB/L
ChapterVIIInsurance
BriefIntroduction
Lesson34CoveringInsurancefortheBuyer
Lesson35AskingforExcessiveInsurance
Lesson36OpenPolicy
Lesson37SkillTraining
UsefuIExpressionsonInsurance
AppendixSpecimenofInsurancePolicy
ChapterVIIIComplaintsandClaims
BriefIntroduction


Lesson38ClaimonInferiorQuality
Lesson39ClaimonDamagedGoods
Lesson4SClaimforShortDelivery
Lesson4lSettlementofClaim
Lesson42DecliningaClaim
Lesson43SkillTraining
UsefulExpressionsonComplaintsandClaims
ChapterIXMiscelIaneousMaterials
BriefIntroduction
Lesson44(A)AskingforSoleAgency
(B)AReply
Lesson45CompensationTrade
Lesson46(A)ProcessingTrade
(B)AReply
Lesson47(A)JointVenture
(B)AReply
Lesson48InvitutiontoBid
UsefulExpressionsonAgency,CompensationTrade,Processing&Assembling
Trade,JointVentureandInvitationtoBid
ChanterXAppendix
AppendixIElectronicMail(E-mail)
AppendixIIFax
AppendixIIITelex


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