第1章 社交信函(Social Letters)
1.1 社交信函概說(General Information of Social Letters) (1)
1.1.1 社交信函的基本要求(Basic Requirements of Social Letters) (2)
1.1.2 社交信函的構成(Structure of Social Letters) (3)
1.1.3 社交信函的打印格式(Printing Styles of Social Letters)(12)
1.1.4 信封的寫法(Addressing Envelopes) (14)
1.2 邀請函(Invitation Letters) (18)
1.2.1 邀請函概說(General Information of Invitation Letters)(18)
1.2.2 邀請函范例(Samples of Invitation Letters) (21)
1.2.2.1 宴會或晚會邀請函及復函(Dinner/Evening Invitations & Acknowledgements) (21)
1.2.2.2 招待會邀請函及復函(Reception Invitations & Acknowledgements) (26)
1.2.2.3 展覽會邀請函及復函(Exhibition Invitations & Acknowledgements) (28)
1.2.3 邀請函常用語句(Useful Expressions of Invitations)(33)
1.2.4 練習(Exercises) (36)
1.2.5 練習答案(Keys to Exercises) (38)
1.3 祝賀信(Congratulatory Letters) (42)
1.3.1 祝賀信概說(General Information of Congratulatory Letters) (42)
1.3.2 祝賀信范例(Samples of Congratulatory Letters) (43)
1.3.2.1 祝賀節(jié)日(Congratulations on Festivals) (43)
1.3.2.2 祝賀周年紀念(Congratulations on Anniversary)(45)
1.3.2.3 祝賀生日(Congratulations on Birthday) (47)
1.3.2.4 祝賀結婚(Congratulations on Wedding) (48)
1.3.2.5 祝賀晉升(Congratulations on Promotion) (50)
1.3.2.6 祝賀獲獎(Congratulations on Award) (53)
1.3.2.7 祝賀開業(yè)(Congratulations on a New Venture)(55)
1.3.3 祝賀信常用語句(Useful Expressions of Congratulatory Letters) (57)
1.3.4 練習(Exercises) (64)
1.3.5 練習答案(Keys to Exercises) (65)
1.4 感謝信(Letters of Thanks) (67)
1.4.1 感謝信概說(General Information of Letters of Thanks)(67)
1.4.2 感謝信范例(Samples of Letters of Thanks) (69)
1.4.2.1 感謝款待(Thank for Hospitality) (69)
1.4.2.2 感謝幫助(Thank for Assistance) (72)
1.4.2.3 感謝祝賀(Thank for Congratulation) (74)
1.4.2.4 感謝慰問(Thank for Consolation) (77)
1.4.3 感謝信常用語句(Useful Expressions of Letters of Thanks) (78)
1.4.4 練習(Exercises) (81)
1.4.5 練習答案(Keys to Exercises) (82)
1.5 慰問信(Letters of Consolation) (83)
1.5.1 慰問信概說(General Information of Letters of Consolation) (83)
1.5.2 慰問信范例(Samples of Letters of Consolation) (85)
1.5.2.1 對病人慰問(Sympathy on Illness) (85)
1.5.2.2 對受傷同事慰問(Sympathy for Those Injured)(87)
1.5.2.3 對受災單位慰問(Sympathy for Disaster Units)(88)
1.5.3 慰問信常用語句(Useful Expressions of Letters of Consolation) (90)
1.5.4 練習(Exercises) (91)
1.5.5 練習答案(Keys to Exercises) (92)
1.6 吊唁信(Letters of Condolence) (93)
1.6.1 吊唁信概說(General Information of Letters of Condolence) (93)
1.6.2 吊唁信范例(Samples of Letters of Condolence) (94)
1.6.2.1 吊唁單位領導逝世(Condolence on Death of a Leader) (94)
1.6.2.2 吊唁親朋好友喪父母(Condolence on Death of One's Parents) (96)
1.6.2.3 吊唁同事和商業(yè)伙伴(Condolence on Death of a Colleague or a Business Partner) (98)
1.6.3 吊唁信常用語句(Useful Expressions of Letters of Condolence) (100)
1.6.4 練習(Exercises)(102)
1.6.5 練習答案(Keys to Exercises)(103)
第2章 公關禮儀應用文(Practical Writing about Public Relations)
2.1 公關禮儀應用文概說(General Information of Practical Writing about Public Relations) (105)
2.2 祝詞(Public Speeches) (106)
2.2.1 祝詞概說(General Information about Public Speeches) (106)
2.2.2 祝詞范例(Samples of Public Speeches) (107)
2.2.3 祝詞常用語句(Useful Expressions of Public Speeches)(117)
2.2.4 練習(Exercises) (119)
2.2.5 練習答案(Keys to Exercises) (120)
2.3 請柬(Invitation Cards) (122)
2.3.1 請柬概說(General Information of Invitation Cards)(122)
2.3.2 請柬范例(Samples of Invitation Cards) (123)
2.3.3 請柬常用語句(Useful Expressions of Invitation Cards)(133)
2.3.4 練習(Exercises) (136)
2.3.5 練習答案(Keys to Exercises) (137)
2.4 名片、賀卡(Visiting Cards; Greeting Cards) (138)
2.4.1 名片(Visiting Cards or Calling Cards) (138)
2.4.2 賀卡(Greeting Cards) (143)
2.4.3 練習(Exercises) (147)
2.4.4 練習答案(Keys to Exercises) (148)
第3章 商務應用文(Writing of Commercial Correspondence)
3.1 商務應用文概說(General Information of Commercial Correspondence) (150)
3.2 商務信函(Commercial Letters) (151)
3.2.1 商務信函的構成(Structure of Commercial Letters)(151)
3.2.2 商務信函的寫作原則(Writing Principles of Commercial Letters) (156)
3.3 資信調查(Credit Inquiry) (158)
3.3.1 資信調查概說(General Information of Credit Inquiry)(158)
3.3.2 資信調查信范例(Samples of Credit Inquiry) (158)
3.3.3 資信調查寫作指導(Writing Guidance of Credit Inquiry)(162)
3.3.4 練習(Exercises) (164)
3.3.5 練習答案(Keys to Exercises) (165)
3.4 建立貿易關系(Establishing Business Relations) (167)
3.4.1 建立貿易關系概說(General Information of Establishing Business Relations) (167)
3.4.2 建立貿易關系信函范例(Samples of Establishing Business Relations) (168)
3.4.3 建立貿易關系寫作指導(Writing Guidance of Establishing Business Relations) (173)
3.4.4 練習(Exercises) (177)
3.4.5 練習答案(Keys to Exercises) (178)
3.5 業(yè)務咨詢與往來(Business Consultation and Communication)(182)
3.5.1 業(yè)務咨詢與往來概說(General Information of Business Consultation and Communication) (182)
3.5.2 推銷(Sales Promotion) (182)
3.5.3 詢價(Inquiries) (189)
3.5.4 報價、還價(Offers & Counteroffers) (195)
3.5.5 接受(Acceptance) (213)
3.5.6 訂貨(Order) (219)
3.5.7 支付(Payment) (227)
3.5.8 裝運(Shipment) (238)
3.5.9 保險(Insurance) (246)
3.5.10 申訴、索賠(Complaint & Claim) (254)
3.6 合同、協(xié)議(Contracts & Agreements) (264)
3.6.1 合同、協(xié)議概說(General Information of Contracts & Agreements) (264)
3.6.2 合同、協(xié)議寫作指導(Writing Guidance of Contracts & Agreements) (264)
3.6.3 合同、協(xié)議范例(Samples of Contracts & Agreements)(273)
3.6.3.1 買賣合同(Business Contracts) (273)
3.6.3.2 服務貿易合同(Contracts of Service Trade) (281)
3.6.3.3 代理協(xié)議(Agency Agreements) (286)
3.6.4 練習(Exercises) (295)
3.6.5 練習答案(Keys to Exercises) (297)
第4章 日常事務應用文(Practical Writing of Daily Routine)
4.1 日常事務概說(General Information of Daily Routine) (299)
4.2 證明與介紹信(Certificates & Letters of Introduction) (299)
4.2.1 證明(Certificates) (299)
4.2.1.1 身份證明(Identity Certificates)(300)
4.2.1.2 簡歷證明(Résumé Certificates) (301)
4.2.1.3 工作表現(xiàn)證明(Certificates for One's Work Condition) (302)
4.2.1.4 離職證明(Certificates of Leaving Office) (304)
4.2.1.5 擔保證明(Warranty) (305)
4.2.1.6 證明常用語句(Useful Expressions of Certificates)(305)
4.2.2 介紹信(Letters of Introduction) (306)
4.2.2.1 業(yè)務往來介紹信(Letters of Introduction for Business) (306)
4.2.2.2 介紹信常用語句(Useful Expressions of Letters of Introduction) (307)
4.2.3 練習(Exercises) (308)
4.2.4 練習答案(Keys to Exercises) (309)
4.3 字據與契約(Notes & Bills) (313)
4.3.1 字據與契約概說(General Information of Notes & Bills)(313)
4.3.2 字據與契約范例(Samples of Notes & Bills) (313)
4.3.2.1 借據(Form of I.O.U) (313)
4.3.2.2 收據(Receipts) (315)
4.3.2.3 帳單(Bills) (316)
4.3.2.4 便條(Notes) (317)
4.3.3 練習(Exercises) (321)
4.3.4 練習答案(Keys to Exercises) (322)
4.4 廣告、啟事(Advertisements & Notices) (327)
4.4.1 廣告(Advertisements) (327)
4.4.1.1 廣告寫作指導(Writing Guidance of Advertisements) (327)
4.4.1.2 廣告范例(Samples of Advertisements) (329)
4.4.2 啟事(Notices) (336)
4.4.2.1 啟事寫作指導(Writing Guidance of Notices)(336)
4.4.2.2 啟事范例(Samples of Notices) (336)
4.4.3 練習(Exercises) (345)
4.4.4 練習答案(Keys to Exercises)(346)
4.5 通知、海報(Notices & Posters) (348)
4.5.1 通知(Notices) (348)
4.5.1.1 通知寫作要領(Writing Essentials of Notices)(349)
4.5.1.2 通知范例(Samples of Notices)(349)
4.5.2 海報(Posters)(352)
4.5.2.1 海報寫作要領(Writing Essentials of Posters)(352)
4.5.2.2 海報范例(Samples of Posters)(353)
4.5.3 練習(Exercises)(356)
4.5.4 練習答案(Keys to Exercises)(357)
4.6 備忘錄、會議記錄、活動日程安排(Memos, Minutes & Schedules of Activities) (360)
4.6.1 備忘錄(Memos)(360)
4.6.1.1 備忘錄寫作指導(Writing Guidance of Memos)(360)
4.6.1.2 備忘錄范例(Samples of Memos)(363)
4.6.2 會議記錄(Minutes)(365)
4.6.2.1 會議記錄寫作指導(Writing Guidance of Minutes)(365)
4.6.2.2 會議記錄范例(Samples of Minutes) (366)
4.6.3 活動日程安排(Schedules of Activities) (370)
4.7 報告與建議書(Reports & Proposals) (372)
4.7.1 報告(Reports)(372)
4.7.1.1 報告寫作指導(Writing Guidance of Reports)(373)
4.7.1.2 報告范例(Samples of Reports)(387)
4.7.2 建議書(Proposals)(392)
4.7.2.1 建議書寫作指導(Writing Guidance of Proposals )(392)
4.7.2.2 建議書范例(Samples of Proposals) (395)